The global beer market size reached US$ 640.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 750.3 Billion by 2027, exhibiting at a CAGR of 2.7% during 2022-2027, according to a new report by IMARC Group.

Beer is a fermented alcoholic beverage that is made by brewing and fermenting starches derived from cereal grains. It is flavored using hops that not only add a buttery flavor to the beverage but also act as a natural preservative. Apart from this, other flavorings, such as herbs and fruits, are also added to attribute a specific flavor and fragrance to the drink. It is a rich source of niacin, folate, riboflavin, pyridoxine, potassium and magnesium.

Moderate consumption of beer is widely associated with numerous health benefits and aids in maintaining blood pressure levels, preventing kidney stone formations, and minimizing the chances of developing cardiovascular disorders, including angina, stroke and heart attack. Owing to this, it is gaining widespread popularity across the globe.

One of the major factors influencing the global beer market is the rapid spread of the coronavirus disease (COVID-19) and the consequent social distancing norms and lockdowns imposed in several countries as a control measure. The decrease in the number of social gatherings is projected to lead to a decline in the on-premise consumption and sales of beer in bars, restaurants, pubs and public events. However, this trend will to be offset by the demand for to-go packs as well as home delivery services, mainly through online platforms. Another factor driving the market is the widespread preference for specialty beer among individuals. These beers are brewed to a classic style by incorporating different flavors, such as honey, chocolate, ginger and sweet potatoes. This adds a distinct flavor and aroma, which further adds innovative and eccentric flavors to the drinks. The growing inclination toward craft beer is also accelerating the market growth. Since micro-breweries produce portioned amounts of beer, they lay enhanced emphasis on the flavor, quality and brewing techniques as compared to large-scale commercialized breweries.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of the major players operating in the industry include Asahi Group Holdings Ltd. (ASBRF), Anheuser-Busch InBev., Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo., United Breweries Group, Oettinger Brauerei GmbH, Kirin Holdings Co. Ltd. and Molson Coors Brewing Company.

Supermarkets and Hypermarkets

On-Trades

Specialty Store

Convenience Stores

Others

Europe

Asia Pacific

North America

Middle East and Africa

Latin America

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